We Are a “Thing”-Oriented SocietySince World War II, the human race has consumed as many goods and services as all previous generations combined. Unsustainable consumption is the root cause of our planet’s most pressing problems, resulting in deforestation, depletion of our oceans’ fisheries, loss of biodiversity, and increased pollution and global warming from a continuing reliance on fossil fuels. We don’t think about our consumption patterns as exploitation, but instead seem them as “normal” and a “right”. Our enormously productive economy… demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction, our ego satisfaction, in consumption . . . We need things consumed, burned up, worn out, replaced, and discarded at an ever increasing rate. - Victor Lebow, Economist. 1955 Changing Our Focus …Change will require us to think and and act differently:
We CAN shift to a new paradigm in time to avert disastrous consequences associated with living beyond our limits and a a warming world. But we need to begin right away. While there are many things we can do individually, changing systems and structures requires us to work together. Visit our action pages to see what you can do and what others are doing! |
“I am convinced that if we are to get on the right side of the world revolution, we as a nation must undergo a radical revolution of values. We must rapidly begin the shift from a “thing-oriented” society to a “person-oriented” society. When machines and computers, profit motives and property rights are considered more important than people, the giant triplets of racism, materialism, and militarism are incapable of being conquered.” - Martin Luther King, Jr., April 4, 1967
Story of Stuff by Annie Leonard |

